Wildflower Wimberley

Mimi Weber took a lifelong love of fashion from Market Day booth to two Wimberley shops: Wildflower Wimberley, for comfy, affordable women's styles, and Texaholic next door.

SHOPPINGWTW FW26

9/25/20263 min read

By Bonnie Eissler

Wildflower Wimberley offers fun, affordable fashion that is both comfortable and stylish, reflecting a modern sensibility with soft, cozy fabrics and functional layering pieces.

Mimi Weber, owner of Wildflower Wimberley and Texaholic, has been involved in the world of fashion for most of her life. She showed a natural talent for design, as well as an entrepreneurial spirit, from a young age. “I’ve always been into fashion,” she says. “My mother has a degree in fashion merchandising, and before I was born she handmade baby and maternity clothes for her store in downtown Dallas.”

As a professional in the fashion industry, Mimi’s mother was there to encourage and inspire her. “When I was little, she was a lead designer for Casual Corner and Leisure Arts, which was basically ‘Pinterest in a book’ in the ’90s, until she received the call to the ministry when I was nine years old,” Mimi says.

Casual Corner was a popular women’s clothing store from 1950 until 2005 that broke tradition by encouraging customers to browse and try on clothing in fitting rooms. It’s hard to imagine now, but before 1950, shopping for clothes was a rather formal experience, especially by today’s standards, with blouses, skirts and accessories kept out of reach in drawers or in glass display cases. Customers couldn’t touch the clothes without assistance. Casual Corner chose its name to reflect a more welcoming shopping experience, and in the process it dramatically changed the way women shop.

Leisure Arts was founded in 1971 to promote “the art of everyday living and needlecraft,” eventually expanding into a massive catalog with patterns and craft leaflets during the craft boom of the 1980s and 1990s.

Both Casual Corner and Leisure Arts redefined the retail environment. Casual Corner made everyday sportswear accessible, while Leisure Arts celebrated the joy of handmade items and personalization. Wildflower and Texaholic carry on these traditions, while adding even more layers of accessibility with easy online ordering and curated apparel selections that are physically accessible to all ages, shapes and sizes.

Wardrobe essentials like jeans are available in many styles, including classic boot cuts, vintage high-rise, wide legs, raw hems and cropped lengths. The boutique also has soft cotton T-shirts with custom embroidered phrases. Their team takes personalized requests if you have a logo or design in mind for game day clothing.

As a teenager, Mimi designed and handmade a lot of her own clothes, including formal dresses. Reflecting back on those days, she says, “I made shirts for my sports teams and other things to sell and make money.” Her hands-on experience with sewing and crafting throughout her childhood and teenage years is an advantage because she can better evaluate the quality of different fabrics as well as the workmanship that defines well-made clothing.

“I started a Market Day booth back in 2008 selling handmade bags and jewelry, before the business transformed into what it is today,” she explains.

Mimi says that her business started to have real success while she was teaching at Danforth Junior High in Wimberley.

“I started making spirit shirts there and that grew into game day apparel and eventually to what you see today,” she says.

What customers see today at Wildflower are “exciting fall fashions in warm, rich colors made of soft, cozy fabrics to carry you all through the season,” Mimi says. To spotlight a few of her favorite brands: “Burlebo (an outdoor lifestyle and apparel brand based in Austin), Lulu Mac (casual everyday wear from a mother-daughter duo in Texas) and Local Girl (‘comfy like his, cute like hers’) all have matching mother-daughter and father-son outfits, which is super cute for families.”

Clothes for men and boys are found at Texaholic, where you can also buy Texas-themed shirts, gifts and souvenirs.

Right now, Wildflower and Texaholic are working overtime to get ready for the 2026 Fall Antiques and Design Show in Round Top, October 15 to November 1. Mimi says, “Round Top is very exciting for us. Our booth is actually bigger than both stores combined, and most of the stuff that goes there never even makes it to the store because it sells out so fast.”

Sounds like a good reason for a road trip, and it’s only a two-hour drive to Round Top from Wimberley! You’ll find Mimi and crew at Dillard Field in Warrenton in the back left corner, right next to the barn. Photos courtesy Wildflower Wimberley.

FYI • Wildflower Wimberley is located at 103 Henson Road. (Texaholic is next door at 101 Henson Road.) Hours are Monday to Thursday 10:30 am to 6 pm, Friday and Saturday 10 am to 6 pm, and Sunday 11 am to 6 pm. For more information, visit wildflowerwimberley.com.

From left: Mimi Weber and her husband, Nick, with Woody (front) and Lily, Nate’s girlfriend, Annalese, and Nate.